As you likely already know, transcription is the process of converting a video audio into text. This means that when you see those little captions at the bottom of a video, it’s the transcribed version of what the individual is saying in their spoken word. It can either be a synchronized version of what they’re saying, i.e. you see the captions below as they speak, or it can be the captions that you see even though the screen is of a completely different scenario, however, it’s still translating with the speaker saying in the background.
One of the biggest social media streams currently available is YouTube. A lot of individuals use YouTube not only as a social media platform to share information but also for work. Many have moved to becoming YouTube influencers, and if you are interested in posting YouTube videos, then you may want to consider transcription.
Find a Platform that Makes Transcriptions Easy to Apply
The thing about transcriptions is that many people who create YouTube videos think that it’s difficult to do. They think that creating and recording the YouTube video and uploading it is already enough work, and they just want to leave it at that. However, if you’re smart, you can find a platform that allows you to transcribe a Youtube video with ease and reliability. It’s important that you find a transcription platform that is an authority in its field, ensures accuracy when it comes to the transcriptions it offers, and allows you to edit and make tweaks as you please.
Doing this will not only set you apart from your competitors, but it’ll give you more peace of mind when you’re publishing videos, as it also enhances your search engine optimization and allows for more accessibility and inclusivity, both of which will be touched on below.
Search Engine Optimization
Another reason that you should consider transcribing YouTube videos is that thousands of videos are published on YouTube on a daily basis. Since they started with their shorts, hundreds and thousands of shorts have been published on a daily basis. Therefore, if you want to differentiate yourself from the competition, you need to do all you can to rank better through search engine optimization programs.
If you are a YouTuber with a lot of subscribers, then this is something that you should consider to elevate yourself more. If you’re somebody who’s just started, then all the more reason to rank as high as possible.
The way that you rank high with transcriptions through search engine optimization is because of understanding. You see, how search engine optimization platforms work is that they need to comprehend information in order to recommend it. Therefore, if you post a video where the SEO platform can only understand half of what you’re saying because you mumble a little bit or just because it’s hard to understand the spoken word, then you’re automatically not going to rank as high as you want to.
However, if you add transcriptions, then the search engine platform will be able to accurately follow every single piece of information that you’re sharing, which means that they’ll comprehend it better and be able to rank you more accurately and potentially also higher.
Accessibility and Inclusivity Through Transcriptions
A further thing that you need to consider when it comes to transcription is accessibility and inclusivity. In fact, a lot of designers on websites have actually been doing this for a long time, crafting information that is easier to read and see for those who perhaps have a visual impairment.
Now, with transcriptions, this goes a little bit more hand-in-hand with those who have an audio impairment. So, if there are individuals who watch your YouTube videos who are perhaps audio impaired, then having transcriptions that they can read along and follow will allow them to understand what is happening in the video better.
This understanding will not only mean that they’re more interested in your content but also engaged. If you’re watching a video where you can’t understand what is being said, be it through an audio impairment or just because, as a speaker on the video, there’s a bit of mumbling, you’re not really going to want to engage in their content, as you don’t know what’s going on. Therefore, by being able to read while listening, you’re able to have two sets of information streams coming to you at one point, further cementing your level of comprehension.
Give it a Go
If you do want to go into transcribing a video because you see the benefits that it could have on your channel and also on the people who watch your video, then you should go for it. Don’t overthink it too much, and don’t worry about how it looks. There are loads of videos out there currently that have transcriptions on the videos, and they have done exceptionally well because of these, as more people are able to understand and engage with the content.
It’ll be interesting to see how the world of transcriptions changes over the next years. Whether it becomes something that is the norm within YouTube videos or something that people engage with less and less. How things are looking currently, however, is that there is going to be more and more transcription happening as people enjoy the level of understanding that they’re able to capture through transcribed videos.
